(ANSWER) In this assignment, you will take on the role of a digital marketing manager tasked with creating a comprehensive virtual marketing campaign for a new product or service.

Assignment Overview:

In this assignment, you will take on the role of a digital marketing manager tasked with creating a comprehensive virtual marketing campaign for a new product or service. The campaign will be designed to run entirely online, utilizing various digital platforms and tools to reach and engage a target audience.

Task: Develop a Virtual Marketing Campaign

1. Choose a Product or Service: Select a fictional or real product/service that you would like to market. This could be anything from a new app, an online course, a subscription box, or a digital service.

2. Define the Target Audience: Identify the target audience for your product/service. Create a detailed buyer persona that includes demographic information, interests, online behavior, and pain points.

3. Describe the Elements of a Analysis: Include strengths, weaknesses, opportunities, and threats.

4. Design the Campaign: Develop a digital marketing campaign that must include the one of following components:          a.Social Media Strategy: Create a plan for engaging your target audience on platforms like Instagram, Facebook, Twitter, LinkedIn, or TikTok. Ideas to include could be content ideas, posting schedules, and influencer partnerships, if applicable. b.Email Marketing: Design an email campaign to nurture leads, provide value, and drive conversions. Include sample email template and subject line.