MGT 550 MILESTONE THREE GUIDELINES AND RUBRIC
Overview: For Milestone Three, you will craft the external message that will be used to address the problem you identified in the case study. To access the final project case study, “Research in Motion: Sincerely, a RIM Employee (A),” refer to the HBR coursepack link in your syllabus. In doing so, you will specify the mediums you will use to deliver the message, explain why the mediums are important, and outline the target audience. Furthermore, you will explain how the message promotes the organization’s strategic goals. Finally, identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating as well as the medium(s) used.
Prompt: Prepare a draft of your external communication to address the identified problem. Specifically, the following critical elements must be addressed:
- External Communication
- Determine the medium(s) that you will use to deliver your message and explain how you made this
- Define the target audience of your external Include key factors and any cultural factors about this audience that you considered.
- Craft the message that you will communicate externally and defend how the message promotes the organization’s strategic
- Identify potential sources of conflict that may arise as a result of your external Consider the message you are communicating, as well as the medium(s) used.
Use the following rubric to help you address the critical elements appropriately.
S311: THE ANALYTICAL ESSAY LEARNING ACTIVITY – PREPARE AN ANALYTICAL ESSAY
Rubric
Guidelines for Submission: Your external communication should be 4 to 5 pages in length with double spacing, one-inch margins, 12-point Times New Roman font, and adherence to the latest edition of APA formatting.
| Critical Elements | Proficient (100%) | Needs Improvement (75%) | Not Evident (0%) | Value |
| External Communication: Medium(s) | Determines the medium(s) that will be used to deliver message and explains how this decision was made, supported by text and other
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Determines the medium(s) that will be used to deliver message but does not explain how this decision was made or explanation is cursory, illogical, or not supported by text or
other scholarly sources |
Does not determine the medium(s) that will be used to deliver message | 22.5 |
| External Communication: Audience | Defines the target audience of internal communication, including key factors and any cultural factors that were considered, supported by text and other scholarly
sources |
Defines the target audience of internal communication but definition is vague or key factors and cultural factors are missing or not supported by text or other scholarly sources | Does not define the target audience of internal communication | 22.5 |
| External Communication: Message | Crafts external communication message and defends how message promotes organization’s strategic goals, supported by text and other scholarly sources | Crafts external communication message and defends how message promotes organization’s strategic goals but defense lacks cogent connections to the message or strategic goal promotion is illogical or not
supported by text or other scholarly sources |
Does not craft external communication message | 22.5 |
| External Communication: Conflict | Identifies potential sources of conflict as a result of the communication, supported by text and other scholarly sources | Identifies potential sources of conflict as a result of the communication but response is illogical or does not consider the messaging and the mediums used or is not supported by
text or other scholarly sources |
Does not identify potential sources of conflict as a result of the communication | 22.5 |
| Articulation of Response | Submission has no major errors related to citations, grammar, spelling, syntax, or organization | Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact
readability and articulation of main ideas |
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of
ideas |
10 |
| Total | 100% | |||
RELATED: MGT 550 MODULE TWO ASSIGNMENT GUIDELINES AND RUBRIC
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