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As a team manager, you have recently completed training in professional growth and leadership, which you will need to turn around and implement with your team members. You are directly responsible for a team of 10 employees, and you will be creating a growth development plan for each member of your current team as well as future professional development plans for your team as a whole.

[SOLVED] MKT500 WEEK 10 ASSIGNMENT – MARKETING PLAN PART C

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WEEK 10 ASSIGNMENT – MARKETING PLAN PART C

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s integrated marketing communications strategy. The categories for the communications strategy include traditional promotion, social media promotion, digital promotion, and cause-related marketing. You will also create a video to advertise your product or service as a social media influencer.

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WEEK 10 ASSIGNMENT – MARKETING PLAN PART C

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s integrated marketing communications strategy. The categories for the communications strategy include traditional promotion, social media promotion, digital promotion, and cause-related marketing. You will also create a video to advertise your product or service as a social media influencer.

Note: You should make all assumptions needed for the completion of this assignment.

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Instructions

Complete this assignment using the Marketing Plan Template Part C Download Marketing Plan Template Part C[DOCX].

Step 1: Use the Marketing Plan Template Part C to complete Part C by developing 3 to 4 double-spaced pages, excluding the title page and sources page. Save it as Lastname_Firstname_MKT500_MarketingPlan_PartC_Assignment.

Step 2: For Part C of your Marketing Plan, you have the opportunity to update and improve the content in the Plan A and Plan B sections based on instructor feedback. This is only to help you develop Part C. Plan A and Plan B will not be regraded. Once an assignment has been graded, it cannot be regraded.

Step 3: Follow the instructions carefully as you complete each assignment.

Step 4: Review the assignment rubric to ensure you have met all requirements and submit the completed template using the assignment link in your course.

Section Instructions

Marketing Plan C Summary

1. Develop an introduction for Part C of the Marketing Plan that includes key components.

  • Include the company name, type of business, the product it makes or the service it provides, and location.
  • Include a short reflection on your experience of developing the Marketing Plan.

Your answer in this section should be 1-2 paragraphs.

Traditional Promotion

2. Explain the strategy for traditional promotion for the product or service and target market.

  • Include: content/message, platform [advertising, public relations, sales promotion], and timing.

Your response in this section should be 2-3 paragraphs. Use complete sentences.

Social Media Promotion

3. Develop a strategy for social media promotion for the product or service and target market.

  • Include content/message, platform, and timing.
    • Refer to the Week 8 social media marketing activity and the Week 8 discussion.
    • This is a good section to use references to speak to the validity and choice of your social media choices. That is, use an academic resource that shares their research on demographics and metrics of the use of your chosen platform(s). For example, TikTok has xxx followers who are between the ages of xx–xx, have xx with an income level of xx–xx, and like to share xxxx. Then cite/reference the source.
    • You may want to research social media platform data by navigating to the social media profile and looking for “analytics” or “insights”.

4. Create a script for a 30-45 second video to advertise your product or service as a social media influencer.

5. Record a 30-45 second video to advertise your product or service as a social media influencer.

  • The ad should reflect your social media strategy and should be focused on your target market (audience).

Refer to the instructions, How to Record Video or Audio Using My Media (PDF) in Canvas Download How to Record Video or Audio Using My Media (PDF) in Canvas, to help you record your video advertisement. Don’t worry! You can record the audio more than once before you submit it. Your video advertisement will be recorded directly on your Canvas assignment page and linked in this template.

Your response in this section will include a social media promotion (3-4 paragraphs) and a link to a 30-45 second video advertisement with the corresponding written script. Paste a link to your video file and your written script, with SWS citations.

Digital Promotion

6. Describe the strategy for digital promotion for the product or service and target market. Include: content/message, platform, and timing.

Your response in this section should be 3-4 paragraphs.

Social Responsibility or Cause-Related Marketing Strategy

7. Develop a social responsibility or cause-related marketing strategy most relevant to the product or service and target market.

  • Refer to the Week 10 discussion.

Your response in this section should be 3-4 paragraphs.

Provide at least two current (within 5 years) academic resources from the Strayer Library and/or outside sources. Note: Wikipedia and Web-based blogs do not qualify as credible resources. In-text citations are required when paraphrasing or quoting another source. Cite each source listed on

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your source page at least one time within your assignment.

For help with research, writing, and citation, access the library or review library guides. For citing social media resources, refer to How Do I Cite a Post From Social Media?

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

  • Develop marketing strategies and plans related to a given product or service and target market.
Help Resources
TEMPLATE

[Company Name Here] Marketing Plan Part C

First and Last Name

Strayer University

MKT500: Marketing Management

Professor:

Date:

[Company Name Here] – Marketing Plan Part C

Marketing Plan C Summary

In one or two paragraphs, provide an introduction for Part C of the marketing plan.  You have learned a significant amount of information so far in this course.  Include a short reflection on your experience and what you have learned while developing the marketing plan.

Traditional Promotion

In two to three paragraphs, explain the strategy for traditional promotion for the product or service and target market.  Include your recommended content/message strategy, platform [advertising, public relations, and sales promotion], and timing.

Social Media Promotion

Write a social media post for your hypothetical product or service, including your platform(s), and timing. You are not reinventing your content strategy.  You are simply tailoring it to the tone and style of social media with your content (words) and visuals if you are able. Include your complete post in this section of the template.

This is a good section to use sources to speak to the validity and choice of your social media platforms. Use an academic resource that shares research on demographics and metrics of the use of your chosen platform(s). For example, TikTok has xxx number of followers who are between the age xx, have xx with income level of xx–xx, and like to share xxxx. Then cite/reference the source.  You may want to research social media platform data by navigating to the social media profile and look for “analytics” or “insights.”

Influencer Video

Write a script for a 30-45 second video to promote your product or service as a social media influencer. Then record this video as a social media influencer to promote your product or service. The video should continue to reflect your content strategy.

Refer to the instructions below: Record a video Using the My Media in Canvas to help you record your influencer video. Don’t worry! You can record the video more than once before you submit.

Your response in this section will include the following:

  • The script for a 30–45 second influencer video
  • The link to the podcast copied into the template

Digital Promotion

In three to four paragraphs, explain the strategy for all digital promotions for your hypothetical product or service, including the content/message, platform (s), and timing.

Social Responsibility or Cause-Related Marketing Strategy

In three to four paragraphs, develop a social responsibility or cause-related marketing strategy most relevant to your hypothetical product or service. Refer to the week 10 discussion.

Sources (Start this on a new page)

Below are examples of references. Please delete and replace them with yours. SWS formatting is required.  More information can be found from the source generators and  in-text citation generators in the Strayer library.

  1. U.S. Environmental Protection Agency. 2016. Causes of Climate Change. https://19january2017snapshot.epa.gov/climate-change-science/causes-climate-change_.html
  2. Ellie Zolfagharifard. 2014. Tree Roots Act as ‘Earth’s Thermostat’: Mountain Forest Growth Has Stabilized the Earth’s Climate for Millions of Years. http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html

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