Touchstone 1: Design a New Product
OVERVIEW: This will conceive of a new product and please complete a FAD (features, attributes, and design) template to describe the idea, the requirements for production, ideas for marketing, and the differentiating features that will make the product competitive.
Review the tutorial on marketing and product development (http://app.sophia.org/tutorials/marketing-and-product-development) for an explanation of the FAD template and an example completed template.
Only submit work entered directly into the template provided.
Download the FAD Template
https://app.sophia.org/download/attachment/42767-FAD%20Template%20(OM%20TS1).docx
A. Assignment
STEP 1: Come up with an idea.
The first step is to either conceive of an idea for a product that is distinct from any other on the market or pick an example from the list below. For the assignment to be successful, we recommend a low-price consumer product like a new kind of packaged food, a utility app, or a home improvement product. You are not graded on the idea itself, so don’t worry if yours isn’t a world-changing breakthrough!
It could be something as simple as a new flavor of chewing gum or a single-function kitchen tool. It may also be a strategic repackaging of an existing product for a blue ocean market. If really stuck, we have a few suggestions below; feel free to use any one of them, and feel free to alter one if it inspires an even better idea.
Remember that new products almost always cater to a real or imagined need, so your own idea might come about
at a moment of frustration or disappointment. In the tutorials, Gordon’s idea for an electric bike came when he struggled uphill on a bicycle. Your idea should come at a similar moment, whether it is wishing a task were easier or wishing there was something new and different to liven up your day.
While we hope you come up with an idea of your own, if you are stuck, you may use one of these ideas:
- Instant Smoothie Packs: Pre-portioned packs of freeze-dried fruits and vegetables that you just blend with water or milk for a quick, healthy smoothie.
- Toothpaste Tablets: Solid toothpaste tablets that you chew to create a paste, reducing plastic waste.
- Emergency Phone Charger: A compact power generator that can charge your phone with solar power, a wind-operated turbine, or a hand crank in case of an emergency.
- Meal Planner: An app that learns your tastes, schedule, and habits to recommend meal plans and generate shopping lists.
- USB Projector: A small device that can connect to the USB port in any computer or phone and project the device’s screen on a screen or wall, for quick, on-the-fly presentations.
Read; Touchstone 2: Make Inventory Recommendations
STEP 2: Complete the FAD template.
Download the FAD template if not already done so. Open the document and answer each question regarding the product idea. The questions will help you develop and explain your concept. Remember to complete the table of considerations for item #6.
Download the FAD Template
https://app.sophia.org/download/attachment/42737-FAD%20Template%20(OM%20TS1).docx
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