INT 220 MILESTONE ONE GUIDELINES AND RUBRIC
Overview
In the past two modules, you have explored the fundamentals of global business, such as key drivers for the expansion of U.S. business and cultural considerations. In this milestone, you will complete the first part of your course project by explaining what you have learned about global business so far.
Scenario
You are a business analyst working at a small U.S. organization that produces high-quality cell phone cases. Your sales have started to flatten in the U.S. market. While the organization is not losing money, leadership would like to explore ways to continue to grow. Leadership indicated that they have noticed competitors entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below and to summarize your findings in a business brief for leadership.
Select one of the international markets listed below to use for your course project.
- Argentina
- Brazil
- China
- India
- Indonesia
- Japan
- Nigeria
- Russia
- South Africa
Note: Contact your instructor if you would like to use another country for your course project.
Directions
In this milestone, you will complete Section One of the Business Brief Template, which is linked in the What to Submit section below.
Section One: Drivers for Global Entry
Develop the first section of the Business Brief Template that explains the purpose of global expansion, business impacts of global business, societal impacts of global business, and cultural considerations. Use evidence from course resources and outside resources to support your responses.
Specifically, you must address the following rubric criteria:
- Country Selection: State the country you have selected to use for your course project.
- Purpose of Global Expansion: Explain key benefits of successful global expansion for U.S. organizations.
- Business Impacts of Global Business: Explain how global expansion of a U.S. organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on.
- Societal Impacts of Global Business: Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate.
- Cultural Considerations for Global Business: Explain the importance of researching the culture of a potential global market prior to market entry, as well as key cultural
considerations to explore to inform expansion decisions.
What to Submit
Submit Section One: Drivers for Global Entry of the Business Brief Template as a 350- to 500-word Microsoft Word document. Sources should be cited according to APA style.
INT 220 Module Two Assignment Template
[Complete this template by replacing the bracketed text with the relevant information. Cite your sources in APA style. Remove this note before submitting your assignment.]
Part One: Common Information for Each Country
Basic Country Facts
| Information |
United States |
Country Selected for Course Project |
| Government Type |
[Insert text.] |
[Insert text.] |
| Commonly Spoken Languages |
[Insert text.] |
[Insert text.] |
| Commonly Practiced Religions |
[Insert text.] |
[Insert text.] |
Business Etiquette
| Information |
United States |
Country Selected for Course Project |
| How to Greet Men and Women |
[Insert text.] |
[Insert text.] |
| General Negotiating Styles |
[Insert text.] |
[Insert text.] |
| Acceptable Business Attire |
[Insert text.] |
[Insert text.] |
- Identify three tips for doing business in the non-U.S. country you selected for your project.
[Insert text here.]
Part Two: Hofstede Model of National Culture
[For each of the six cultural dimensions in Hofstede’s model of national culture, list the score for both countries. To find the scores, use the Hofstede Insights: Country Comparison Tool. When you select both countries, the tool will give you the scores. To learn about the implications of those scores, select the option to read more about your selected countries.]
| Cultural Dimension |
United States |
Country Selected for Course Project |
| Power Distance Index (PDI) |
[Insert score.] |
[Insert score.] |
| Individualism Versus Collectivism (IDV) |
[Insert score.] |
[Insert score.] |
| Motivation Towards Achievement and Success (MAS) |
[Insert score.] |
[Insert score.] |
| Uncertainty Avoidance Index (UAI) |
[Insert score.] |
[Insert score.] |
| Long-Term Orientation |
[Insert score.] |
[Insert score.] |
| Indulgence |
[Insert score.] |
[Insert score.] |
Part Three: Conclusions
[Briefly describe each Hofstede cultural dimension and comment on the score differences between both countries.]
- Identify any significant differences in scores between the two countries and provide conclusions on the impact of the differences.
[Insert text here.]
- List conclusions on the differences in doing business between your two countries based on cultural dimension scores.
[Insert text here.]
References
[Include any references you cited according to APA format.]
RELATED: CJ 340 MODULE TWO ASSIGNMENT GUIDELINES AND RUBRIC
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