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Week Two Assignment – Case Study (PLO 4,11) (CLO 2,6,7) (Competencies (IE2 H3 H6) Finding the Right Mix!

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Week Two Assignment – Case Study (PLO 4,11) (CLO 2,6,7) (Competencies (IE2 H3 H6)

Finding the Right Mix!

Please read and analyze the case entitled “Finding the Right Mix” on page 61 in the Fortenberry Text. Then, write a 3 to 5 page document include the following:

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Week Two Assignment – Case Study (PLO 4,11) (CLO 2,6,7) (Competencies (IE2 H3 H6)

Finding the Right Mix!

Please read and analyze the case entitled “Finding the Right Mix” on page 61 in the Fortenberry Text. Then, write a 3 to 5 page document include the following:

  • Brief
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overview of the case
  • Perform a SWOT analysis based on the case study content
  • Identify the MAIN problems or strategic issues based of the SWOT analysis
  • Using strategic planning and marketing research tools, explain how you would address the issues
  • References

    Wk 5 – Submitting Your Research Plan From RES/709.

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