BUS 440: Business Analytics Final Assignment

Business Analytics Final Assignment

Final Assessment Outline

Competency Name: BUS 440: Business Analytics

Competency Statement: BUS 244. This course focuses on the development and delivery of predictive data analysis for strategic decision making in organizations. Students will apply the performance and competitive advantage.

Final Assessment Title: Business Analyst Strategy Advising Case Study

Program Learning Outcomes: PLOs Assessed in this course include:BUS BA 3) Our graduates will be able to demonstrate appropriate analytical and quantitative skills by examining a wide range of business models.

ACC BA 4) Our graduates will be able to use clear and concise communication to convey relevant financial and non-financial information so that decision makers can formulate informed decisions.

Competency Learning Outcomes (CLOs)BUS 440 1) Develop an understanding of the Five Forces Model of Competition –

1. level of rivalry in an industry,
2. potential for new entrants,
3. power of large suppliers,
4. power of large customers, and
5. threat of substitute products.

BUS 440 2) Develop an understanding of business-level strategies –

1. Low-Cost Strategy,
2. Differentiation Strategy,
3. “Stuck in the Middle,” and
4. Focused Low-Cost and Focused Differentiation Strategies.

BUS 440 3) Develop an understanding of corporate-level strategies –

1. concentration on a single industry,
2. vertical integration,
3. diversification, and
4. international expansion.

Purpose of the AssessmentThe purpose of this assignment is for you to apply the theoretical knowledge you have mastered in this competency to work analyzing a real-world business case study. You will be combining the five forces model, business-level strategy and corporate strategy to present a comprehensive strategic analysis of a major firm

Submission Artifacts:

• A 2,000 to 3,000 word paper written from the point of view of a professional business analyst providing strategic guidance to a major firm
• A Works Cited in APA 7 format containing the woks cited in your paper.

Submission 1: 2,000 to 3,000 word paperFor this essay, select a major firm that has operations in an industry you’re interested in.

Using research from academic business journal articles, reputable news outlets, think tanks, and other high-quality research sources, combined with the content from this course, you will develop a strategic analysis and suggest next steps for that firm.

Your essay should have the following sections:

• • Introduction
    • Provide a clear introduction to the firm and the challenges they face
  • Background
    • Brief and relevant historical background and context for the industry in which the firm operates and the firm’s history
    • Recent challenges and opportunities the firm has faced
    • An evaluation of the firm’s current situation
  • Five Forces Analysis of Industry
    • Using the five forces model as a guide, analyze the industry in which the firm is focused. If the firm is focused in multiple industries, choose an industry important to the firm and of interest to you.
    • Address all five forces in your analysis, and provide advice to the firm based on your findings.
    • Does the five forces model leave anything out? If so, address it here as a limit of or proposed addition to the model.
  • Business Strategy
    • Provide detailed analysis of the firm’s current business-level strategy and evaluate that strategy in light of your five forces analysis of the industry
    • Given industry trends, do you feel they should continue this strategy? What actions should the firm take?
  • Corporate Strategy
    • Provide details of the firm’s current and recent historical corporate strategy, and evaluate that strategy in light of your knowledge of corporate strategy and your analysis of the relevant industry(ies)
    • What is the next corporate-level strategic move this firm should take?
  • Conclusion
    • Provide a clear summary of your advice and address any immediate next steps or additional risks/opportunities your research suggests.

Submission 2: Works Cited

• Using APA 7, include a list of works cited in this paper.

File Logistics:

• Submit your final paper, and works cited as a single document (word, google doc or pdf) following APA 7 style.
• Citations must follow APA 7; all sources must be properly cited.
• The essay must be 2,000 to 3,000 words in length. The list of works cited does not count towards the total words.

Submit your Work

• Your completed final assessment documents should be submitted through the Final Assessment link of your competency.
• Please note, that you can upload multiple files to the Final Assignment link.
• Make sure the files are converted to a doc, docx, ppt, pptx file. (you can share Google Doc and MS OneDrive documents from the “Choose Existing Activities” button)
• To upload a file, click “Upload File”