For this assessment, you will develop an 8–14 slide PowerPoint presentation with thorough speaker's notes designed for a hypothetical in-service session related to the improvement plan you developed in Assessment 2.

[BUY] ENG 190 1-2 Assignment: Research Question

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ENG 190 1-2 Assignment: Research Question

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ENG 190 1-2 Assignment: Research Question

Question

  1. Select a category in the Project Resources Document.
  2. I selected Business and Finance
  3. Select one of the articles.
  4. MLA citation:

Kuzminov, Michael. “Social Responsibility and Ethics in Influencer Marketing.” Forbes, www.forbes.com/sites/forbesagencycouncil/2023/01/30/social-responsibility-and-ethics-in-influencer-marketing/?sh=5d9d8771685cv. Accessed 1 Mar. 2023.

  1. Identify a debatable topic related to your chosen source.
  2. The debatable topic I have identified is what influencers social responsibility looks like and the ethical concerns around influencer marketing.
  1. One perspective is the influencers have a social responsibility to be truthful and always disclose their sponsorships. Another perspective is considering the certain stereotypes that influencers could bring to their brands target markets.
  1. People who would be interested are influencers, brand and companies working with influencers and brand ambassadors, and the customer who is paying for the product based on a recommendation from the influencer.
  1. Write a research question about your topic.
  2. Question: How could ethical concerns around influencer marketing be properly addressed to encourage
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social responsibility?
  1. Clarify: My research question is about the social responsibility of influencers and how ethical concerns are impacting their relationships with brands and consumers.
  1. Solve a problem: My research question asks influencers and brands to address ethical concerns to ensure they are being trurthful and transparent in their sponsorship, brand deals, and content.
  1. Complex discussion: Many people think that influencer marketing is untruthful and that influencers need to be kept to the same standards as traditional marketing and advertising routes, other people see influencers as a way to engage a large variety of consumers and to help brands to increase their target markets.
  1. State the purpose of your research.
  2. I want to learn more about the ethical issues of influencer marketing to help provide a solution to the ethical discussion.
  1. Researching this topic will expand my knowledge on this type of marketing and provide insights on how consumers view influencers.

Related; ENG 190 2-1 Discussion: Diverse Perspectives

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